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Punch Through. Pull Big. Built for the Thick Stuff. The Brush Beater...

Built-In O-Ring = Longer-Lasting Action Unlike traditional wacky rigs where O-rings are...

Small Bait. Big Action. Always Reliable. Best 7 Lures Curly Tail Kicker...

Compact. Natural. Irresistible. The 3.5" Drop Shot is built for finesse presentations...

Built to Thrash. Designed to Catch. The Ecto Craw is your go-to...

Creature Comforts with Serious Strike Power Best 7 Lures 4" Lizard brings...

This Morning Dawn worm is very effective when fishing at night also...

Finesse Meets Flow – Irresistible in Every Drop Best 7 Lures Ribbon...

Lifelike Looks. Deadly Movement. The 4" Split Tail Minnow is a finesse...

Minimal Movement. Maximum Reaction. The Stinger Tail is the ultimate finesse bait—designed...

Tried-and-True Tail Action for Finesse and Power Fishing Best 7 Lures - the...